slanted W3C logo

simple tools to help people make stuff.

minibar london - august 2007

richard pope - lead interaction designer

about moo

moo is a printing company

we print cool stuff from people's online content & great designers

we give people simple tools to make anyone into a designer.

less options is good

3 fonts, 9 text colours

Approximate number of each card/sticker

set people's expectations

tell people what to expect

and where they are / what's coming next

make people confident in their actions

pages make sense before and after action

let people teach themselves

image picker page

1 action per page, with clear escape routes / next steps

making things fun makes people figure things out themselves.
(and people love dragging & dropping things).